Walmart Local Marketplace enables you to expand your customer base and boost demand by listing your store as part of an exclusive local marketplace on Walmart.com. As a Walmart Local Seller, you will:

• Reach thousands of Walmart.com shoppers in your community
• Easily market to local customers online
• Unlock a major incremental sales channel for your business
• Boost reputation and trust for your brand

How does it work?

1. A customer places an order through Walmart.com
2. You pick and stage the order for either customer pick-up at your store or delivery
3. For delivery orders a driver picks up the order at your location
4. The driver completes the delivery to your customer

To sign up or learn more, visit our Home Page.

If you’re a registered Local Seller, you can manage your account and orders in the Local Marketplace Seller Portal.

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To book a Walmart GoLocal white-label delivery, follow a few simple steps:

1. Log in to the Book Delivery Portal.

2. Navigate to the Dispatcher tab and select Book Delivery. Then add order details, select a delivery window, and add drop-off notes for the driver.

3. Track your delivery and view past orders in the Dispatcher tab.

Some best practices for a smooth delivery:

• Pick and pack your orders before booking a delivery to ensure a quick handoff and even quicker delivery
• Add customer drop-off instructions per order so drivers know what to do when they reach your customer
• If you have multiple packages in a single delivery, label each package with the package number to ensure drivers don’t miss any packages: e.g. “1 of 3”, “2 of 3”, “3 of 3"

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You can accept and manage Walmart Local Marketplace orders via the Order Manager app.

1. When a customer places an order on Walmart.com you will be notified via email, and directly within the Order Manager app.

2. Accept the order by selecting ‘Accept Order’ on the order card. You can also view more details of the order, see any customer notes, and estimated pickup time.

3. Pick and pack the order for pickup by the customer or driver.

If you are unable to fulfill an order, you can decline the order by selecting View Order > Issue with Order. Note that multiple order rejections can negatively impact customer experience. If you do not want to accept orders you can select Pause Orders on the top right of the Order Manager app to temporarily pause your store.

Some best practices for a smooth delivery:

• Accept orders quickly as this gives customers peace of mind that their order is being prepared
• Pick and pack your orders in a timely manner to ensure a quick handoff and even quicker delivery
• If you have multiple packages in a single delivery, label each package with the package number to ensure drivers don’t miss any packages: e.g. “1 of 3”, “2 of 3”, “3 of 3”
  

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If you need to change your store hours for an upcoming holiday or unexpected change in operations, you can add special hours or closed dates within the Order Manager app.

1. Select the top left navigation menu.

2. Go to Special Hours and follow the prompts to add special hours/closed dates.

3. If you need to change your regular store hours, please contact Local Seller Help.

You can also temporarily pause all incoming orders, or make items unavailable directly in the Order Manager app.

• To pause all incoming orders, hit Pause Orders on the top right-hand corner.

• To pause certain items from being available, go to the Menu Manager via the top left navigation menu.

• Then simply toggle items on and off and select how long to make them unavailable for.

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Orders received via the Walmart Local Marketplace Order Manager:

• When an order is placed, drivers are automatically dispatched to pick up orders from your location.

• Drivers are provided guidance on when to pick up and drop off orders based on the delivery window selected by the customer.

• As soon as a driver is assigned to your order, the order card in the Order Manager app will show the driver’s name.

• The best way to understand where your driver is, is by contacting them directly by selecting View Order and calling the number shown at the top of the card.

Deliveries booked through the Book Delivery Portal:

• In the book delivery portal, navigate to the Dispatcher tab to view all ongoing orders.

• Find the delivery you want to see details for.

• Select the Order ID to view details of the delivery.

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We understand that deliveries don’t always go according to plan. If you have any issues with missing, incorrect, or damaged items please let us know as soon as possible by contacting Local Seller Help.

Please provide details including:

• Order ID
• Description of which items were impacted
• Description of the issue
• For deliveries booked through the Book Delivery Portal, please also provide an invoice showing the value of the impacted goods. 

We review issues on a case by case basis and aim to provide a fair outcome to all parties.

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Orders received via the Walmart Local Marketplace Order Manager:

For orders received via the Order Manager app, invoices are generated and paid to you on a weekly basis. Follow the steps below to access invoices for Walmart Local Marketplace orders:

• Login to the Seller Portal

• Select Current Balance & Invoices

• Select Invoice to view a summary of amounts for each invoice

• Select Order details to view an order and item level breakdown for the invoice

Deliveries booked through the Book Delivery Portal:

For deliveries booked through the Book Delivery Portal, your payment method on file will be charged daily for any deliveries booked. Follow the steps below to access invoices for deliveries booked through the Book Delivery Portal:

• Login to the Book Delivery Portal

• Navigate to the Billing tab

• Select Manage Invoices

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Orders received via the Walmart Local Marketplace Order Manager:

• To add or edit payout details for orders received through the Order Manager app, login to the Seller Portal

• Select Payout and follow the prompts

Deliveries booked through the Book Delivery Portal:

• To add or edit your payment method for booking deliveries, login to the Book Delivery Portal

• Navigate to the Billing tab and follow the prompts

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When a customer places an order on Walmart.com you will be notified via email, and directly within the Order Manager app. You can accept and manage Walmart Local Marketplace orders via the Order Manager app.

If you’re not receiving order notification emails, or would like to change the recipient of your order notification emails, please contact Local Seller Help.

Currently we only allow one email recipient to receive order notification emails, we recommend using a shared business email address that is accessible by employees of your business.

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While alcohol’s definition can vary between state and local laws, alcohol is typically considered any product that contains more than one-half of one percent (0.5%) of alcohol by volume and is intended for human consumption. Common types of alcohol are beer, wine, ready-made cocktails and spirits/liquor.

According to the Alcohol and Tobacco Tax and Trade Bureau (TTB), the top errors in advertising (which includes online listing content) are: 

• Mandatory statements and/or disclosures are missing, such as:
  • Alcohol content (percent alcohol by volume) of distilled spirits, beer, and wine
  • Class and type to which the product belongs, corresponding with the information shown on the approved label. Examples: Red wine, white wine, lager, stout, ale, bourbon whiskey, vodka or gin.

• False or misleading health claims or health-related statements are made, such as:
  • "will improve memory"
  • "will improve memory"
  • "no headaches"
  • "provides energy"
• Statements that create a misleading impression about the identity, origin, or other characteristics of the product
• A product label depicted on a bottle/can in the online listing is not a reproduction of the approved physical label
• A calorie or carbohydrate claim is made but no statement of average analysis appears on the online listing 

Additional prohibited content/advertising/marketing in the PDP:  

• Any image showing someone drinking alcohol
• Anyone depicted in an image under the age of 21
• Any image that portrays someone intoxicated
• Images co-branding Walmart (like the Walmart Spark) and an alcohol brand
• Content or images promoting excessive drinking

Allowed

• Commercially packaged and labeled alcohol products
• Cans, bottles, and other containers that adhere to and are labeled appropriately with state container deposit information

Prohibited

• Products that are not labeled for retail sale
• Products intended for consumption that contain Hemp, Hemp Seed Oil, Hemp Extract, CBD/THC/Cannabinoids
• Powdered Alcohol
• Liquors/Spirits that contain animals/animal parts or other prohibited and/or restricted ingredients such as insects and protected plants
• Alcoholic beverages marketed or labeled with unsubstantiated health claims
• Liqueur/Spirit-filled or alcohol containing foods and chocolates >.5% ABV