Unwrap Retail Success: Navigating the 2024 holiday shipping rush

The 2024 holiday season is upon us and comes with unique challenges. There are six fewer days between Thanksgiving and Christmas than a usual year, which means retailers must make the most of every moment and deliver products faster to their customers. Customers need to trust that a retailer can deliver for them – whether they choose same-day or next-day shipping.  This is important year-round, but especially during the holidays.

Meanwhile, Salesforce predicts brands and retailers will incur an extra $197 billion (about $610 per person in the US) in middle- and last-mile expenses this holiday season, increasing 97% over last year. 

“Shoppers today expect speed and convenience when it comes to delivery and 74% of consumers say it takes less than three bad experiences before they switch brands," said Michael Affronti, senior vice president and general manager of Commerce Cloud, Salesforce. Fast delivery options are a powerful driver of repeat purchases and customer satisfaction in a competitive landscape. 

So, how can retailers ensure timely delivery and satisfied customers while mitigating the rising costs of last-mile delivery? Our newest guide answers this question and dives into important themes like:

• Cost-cutting tactics to reduce operating expenses
• Risk mitigation strategies to weather the peak season storm
• Sales and customer satisfaction boosters to drive repeat business
• Competitive delivery reach and rates to stay ahead of the curve

Download our newest guide to learn more about how retailers can unwrap success and deliver for their customers this holiday season.